SCORE Minnesota - Learning Center

> Are You Ready to Start a Business?

          A course to evaluate yourself, your business idea,
          assess the market, estimate financial results and
          make a Go/No Go decision.
          (length 53 minutes)

> Register*
> Slides*
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> Understanding Financial Statements

          Learn the purpose and content of the three basic
          statements – Profit & Loss, Cash Flow and Balance
          Sheet. Use Ratios to evaluate your statements.
          (length 19 minutes)

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> Slides*
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> SBA’s Role in Financing

          Learn to use the SBA’s website, understand the
          SBA’s role in Guaranteed Loans (versus the lender)
          and training services available.
          (length 8 minutes)

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> Slides*
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> Create Your Own Webinar

          Webinar shares our experience in creating topics
          for the Learning Center. It is based upon use of
          ReadyTalk. Appropriate for businesses,
          organizations and individuals.
          (length 30 minutes)

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> Slides*
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> Business Feasibility Assessment

          (NOT YET available for registration)
          A Quick Test of whether a business idea has the
          credentials for the client to expend more energy.

> Pre-Business Plan Research

          (planned topic)

> Issues in Leasing Space

          Learn about the issues in leasing space, what a lease
          is, leasing terminology and negotiated terms.
          (length 26 minutes)

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> Slides*
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> Self Education for Websites

          Basic background to websites

> Slide*

> FAQ's - SCORE-MN Learning Center

          Frequently Asked Questions

> Slide*

> SPECIAL – Pick 4 and Pay for 3

          Discount on purchase of ANY four webinars

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> Build Your Own Website

          "Do It Yourself" - Using a Google/Intuit template.
          Register a domain name, select a design, add
          custom content and create a 3 page website
          free for one year.
          (length 54 minutes)

> Register*
> Slides*
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> Hire a Professional Developer

          What is involved if you hire a designer versus a
          "Do It Yourself" approach. Website
          specification, vendor evaluation and selection.
          (length 32 minutes)

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> Slides*
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> Upgrade Your Website

          Continue your own "Do It Yourself" website by
          adding features and changing levels of service.
          (length 39 minutes)

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> Slides*
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> Find Your Website

          This is simple "Do It Yourself" SEO showing
          you five ways your website is found and ways
          to enhance your internet presence.
          (length 36 minutes)

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> Slides*
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> Local Search Marketing

          Learn how to get your company listed on Local Directories.
          Understand the history of how customers find a vendor, the
          benefits of local Internet searches and the process to use
          this FREE service of local community marketing.
          (length 33 minutes)

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> Slides*
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> Email Marketing

          Learn how to communicate with your clients/prospects
          using an HTML email template. A bulk email vendor,
          ConstantContact, will be used to illustrate creating an
          appealing email, the different ways to use them, creating
          an event page for registration & payments and how to
          track your campaign’s success.
          (length 41 minutes)

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> Slides*
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> Pay Per Click Marketing

          Learn how to use internet marketing via PPC. We illustrate
          this marketing tool using Google AdWords and cover how
          to structure an ad, use of keywords, landing pages and
          measuring results. We also explain the dollar bid process
          and setting campaign limits.
          (length 34 minutes)

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> Facebook for Business

          Learn to use a Business Page, versus a Personal Page,
          including elements of the page, custom tabs, Admin Panel,
          role of photos/videos/links, Facebook ads and how to
          promote your Business Page.
          (length 33 minutes)

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> Slides*
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> LinkedIN for Business

          Topic covers both Personal and Company pages on
          LinkedIN. Why use this vehicle, keys to show casing skills
          and products, your contact network and Brand Building.
          (length 36 minutes)

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> Slides*
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> Google+ Marketing

          (planned topic)

> Accounting for Non-Accountants

          Basics of accounting terms, concepts, financial
          statements, tools for preparing your business records and
          ratios.
          (length 52 minutes)

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> Slides*
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> Small Business Tax Basics - Schedule C

          Discuss in 35 minutes the types of business entities and tax
          issues on Form 1040, Schedule C and compare them to a
          Partnership 1065 or S Corp 1120S. Includes personal car
          use, inventory, independent contractors, depreciation, etc.
          (length 35 minutes)

> Register*
> Slides*
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> Small Business Tax Basics – Form 1040

          Integrate the business Schedule C into the owner’s personal
          Form 1040. Show Owner’s options for self-employed
          retirement and health care. Illustrate Sch. E for Partner and
          S Corp earnings and calculate Self-Employment taxes, etc.
          (length 31 minutes)

> Register*
> Slides*
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> Start Up Financing Alternatives

          (in development)

> Basic Borrowing Principles

          (in development)

> Buying a Business

          (planned topic)